I had a positive relationship with my father and brother, and attracted men who treated me well. In our circle of friends, I was somehow looked upon with contempt for *not* hating – or blaming – men. Our generation witnessed the advent of feminism, and while I endorsed equality, pay-equity and recognition of the contributions of women, I never subscribed to hating men as a form of therapy for life’s disappointments. My feminist girlfriends would have love this commercial some years ago. Today, they smirk at it, enjoying the sentiment, but not taking it in full seriousness.

I knew many women who would be gratified by such a commercial. They are divorced, unhappy, malajusted, male-hating and male-blaming, pathetic, needy, lonely women. They would love to be happily married – but cannot admit it; they cannot keep a boyfriend or husband – yet continually blame the male gender for *their* failings; they are doomed to attract losers and effeminate ‘dominatable’ men who never satisfy them in a relationship.

Might just as well buy a car. Why not a Cadillac? It’s all they have, really. And the ad companies know that, sadly, and take full advantage. Not unlike the males these pathetic creatures are drawn to, and used by, time and time again.

The Miller Lite spot however was brilliant because it made fun of its sexism even as it reveled in it. It made fun of male fantasies even as it fed them. Not an easy thing to do. It’s not the kind of commercial I would have written, but I recognize what made it work.

As for the raving right wing ad critic. Well hell, there are people who claim to see skulls in ice cubes in liquor ads. Conspiracy is everywhere. I know. After all, I’m one of those queer jewish (buddhist) ad execs who is conspiring to emasculate American culture.

As for the Miller ad – same old same old.

I also thought the ad was horrendously stupid. When I first saw the ad on tv, I was rolling my eyes, then when we got to the elevator scene, I said to myself, uh-oh, how are they gonna wrap this up? The pen leaked, I groaned. My god, I’m not sure the last time I saw such a crappy ad. I have no problem with women having power in the office, or anywhere else (me, fwiw, straight, white, married, no kids…). It’s just a turd of an ad.

My assumption was that Cadillac wanted to attract the same tacky women as customers to match their long-time stranglehold on tacky men. I live in the Boston area – I have actually scene a 50-something year old (white) man come out of a Cadillac in a shiny light blue sweatsuit. I wondered if it came with the car, perhaps an incentive from the dealer.

The ad with the family is much more fun. It plays games with gender roles the entire time, as discussed in Mr T’s post But what I found most interesting was how the dad was reading the paper and drinking his coffee in the car. Almost like reassuring Mr. Tin Foil Hat (like I said, I had the same thoughts as Duros62) that the man was back in his rightful place. He wasn’t driving, no, but maybe he was being chauffeured?

As for the El Dorado commercial, that was very enjoyable for its datedness. I had to watch it a second time to see if it had a tunnel. Look at that landscape, there’s a tunnel on that road somewhere, I’m telling you.

And as for the remark about giving head, I had to watch it 2 more times, but I think I get the picture. Not my view, I get to see landscape, Nature, not a car

The reason they targeted women is because the majority of SRX owners are women. Which is rare for a GM vehicle. Also the SRX is fairly large, so I would imagine the women attracted to it like to think of themselves as powerful.

In response to my post the other day on the many joys of having a near buzzcut, I got this comment: Yes because being socially conscious and intelligent means that you should not take pride in yourself (physically, emotionally, mentally,……

As I listen to Linkin Park, Ani DiFranco, Suzanne Vega, Benny Benassi, Mozart (Eine Kleine Nachtmusik), The Fall Guy theme tune, and Lady Sovereign (to establish my non-pigeonholed status) I’ve been mentally caught up in a little discussion about the….