Well, maybe the video worked. It took a National Enquirer spread to get Whitney into treatment. And now, after what will forever be known as the infamous crack-smokign video, Amy Winehouse’s record label is confirming that Amy has finally checked into rehab, “after talks with her record label, management, family and doctors”. The release of that video had the feel of a web-2.0-style intervention. Whether that’s what it was or not doesn’t matter. It sounds like Amy’s where she needs to be. Here’s hoping she’s there for the full say, and that she gets clean and stays clean.