The most recent, and perhaps most striking example, is Newt Gingrich’s latest attack on Mitt Romney.
When Newt stomped out of Iowa, complaining bitterly about being done in the same kinds of attacks he practically invented, he wasn’t retreating to New Hampshire to lick his wounds. He went to reload, and this week Newt turned both barrels on Mitt Romney.
Thanks to a $5 million donation from a wealthy casino owner, a group supporting Newt Gingrich plans to place advertisements in South Carolina this week attacking Mitt Romney as a predatory capitalist who destroyed jobs and communities, a full-scale Republican assault on Mr. Romney’s business background.
The advertisements, a counterpunch to a campaign waged against Mr. Gingrich by a group backing Mr. Romney, will be built on excerpts from a scathing movie about Bain Capital, the private equity firm Mr. Romney once ran. The movie, financed by a Republican operative opposed to Mr. Romney, includes emotional interviews with people who lost jobs at companies that Bain bought and later sold.
…The Bain-centered campaign strikes at the heart of Mr. Romney’s argument for his qualifications as president — that as a successful executive in the private sector, he learned how to create jobs — and advances an argument that President Obama’s re-election campaign has signaled it will employ aggressively against Mr. Romney.
That’s just the three minute trailer. I haven’t seen the whole 27 minutes. But, if the trailer is any indication, this might be one of those rare moments when Newt gets it right. Medicare was one. So was the “Super Committee.” The payroll tax was one. Bain Capital is another.
The only thing missing from the trailer is an appearance by Gordon Gekko — the character from Oliver Stone’s Wall Street, who made Michael Douglas and Oscar Winner, and embodied the the worst of the 80s materialism and Reagan-era deregulation. Not that a Gekko cameo is necessary. As Paul Krugman pointed out, in Romney the GOP already has its own Gordon Gekko. Only this one isn’t headed to “Big House”, like his silver screen counterpart. This Gekko is aiming to move into the White House.
Of course, Newt’s not the first to notice the striking resemblance between the two. Americans United for Change launched its Romney-Gekko 2012 campaign last month.
This is the kind of stuff that makes Randroids tea partiers misty-eyed with admiration. But it doesn’t jibe with the rhetoric about “job creators” on the right, or with Romney’s repeated claims that he was a “job creator” while at Bain Capital. By definition, the kind of “venture capitalism” Romney practiced at Bain involves lost jobs, because it’s all about keeping investors happy with high returns, not keeping people on the payroll.
A former managing partner at Bain, in an interview with the Los Angeles Times, made it clear that job creation was never the point at Bain.
Bain managers said their mission was clear. “I never thought of what I do for a living as job creation,” said Marc B. Walpow, a former managing partner at Bain who worked closely with Romney for nine years before forming his own firm. “The primary goal of private equity is to create wealth for your investors.”
Under Romney’s leadership, Bain certainly created wealth for its investors, no matter what happened to the companies it acquired or the the people worked for them. The Wall Street Journal’s revealing look at Romney’s time at Bain shows that 22% of the companies Bain invested on under Romney’s watch either filed for bankruptcy, reorganized, or closed their doors — sometimes with substantial job losses. As Pat Garofalo pointed out, that’s nearly one fourth of the companies Bain invested in.
Some failed so badly that Bain lost its investments. That didn’t put a damper in returns, though. Bain produced about $2.5 billion in returns for its shareholders, out of just $1.1 billion invested. (Romney did alright, too. His campaign estimates his take during his term at Bain as anywhere from $190 million to $250 billion. That’s enough for a lot of $10,000 bets.)
The LA Times piece makes it clear that Bain and its investors profited, no matter what happened to the companies in its portfolio. According to the Wall Street Journal, 70% of Bain’s returns came from just 10 deals. The LA Times article notes that “Four of the 10 companies Bain acquired declared bankruptcy within a few years, shedding thousands of jobs.” Still, Bain profited in eight of those ten deals, including three of the four that went bankrupt.
That’s the way “vulture capitalism” (as I like to call it) works. Bain and its shareholders profited in the end, no matter what else happened.
That’s the part of the story that the Gingrich movie seems to tell: what else happened. We know what happened on Wall Street when Mitt Romney came to town. A few people — Mitt Romney included — made a lot of money. Now we know what else happened on Main Street when Mitt Romney came to town.
It’s the story of what happened to companies like Dade International.
By the time the Harvard M.B.A.’s from Bain were finished, sales at the medical company, Dade International, had more than doubled. The business acquired two of its rivals. And Mr. Romney’s firm collected $242 million, a return eight times its investment.
But an examination of the Dade deal, which Mr. Romney approved and presided over, shows the unintended human costs and messy financial consequences behind the brand of capitalism that he practiced for 15 years.
At Bain Capital’s direction, Dade quadrupled the money it owed creditors and vendors. It took steps that propelled the business toward bankruptcy. And in waves of layoffs, it cut loose 1,700 workers in the United States, including Brian and Christine Shoemaker, who lost their jobs at a plant in Westwood, Mass. Staggered, Mr. Shoemaker wondered, “How can the bean counters just come in here and say, Hey, it’s over?”
It’s the story of what happened to GS Industries, from the LA Times article.
That was true in the case of GS Industries, the 10th-biggest Bain investment in the Romney years. Bain formed GSI in the early 1990s by spending $24 million to acquire and merge steel companies with plants in Missouri, South Carolina and other states.
Company managers cut jobs and benefits almost immediately. Meanwhile, Bain and other investors received management fees from GSI and a $65-million dividend in the first years after the acquisition, according to interviews with company employees.
In 1999, as economic challenges mounted, GSI sought a federal loan guarantee intended to help steel companies compete internationally. The loan deal was approved, but in 2001, before it could be used, the company went bankrupt, two years after Romney left Bain.
More than 700 workers were fired, losing not only their jobs but health insurance, severance and a chunk of their pension benefits. GSI retirees also lost their health insurance and other benefits. Bain partners received about $50 million on their initial investment, a 100% gain.
“It makes me sick,” said Steve Morrow, a retired GSI steelworker, recalling what happened to his fellow workers after the Kansas City shutdown. Some top managers received bonuses from Bain, he said. “But the salaried and hourly people ended up with the shaft.“
Randy Johnson said Sunday that the former Massachusetts governor’s decisions as Bain’s CEO put him out of work.
Romney was the chief executive officer of Bain Capital in 1992 when the company purchased American Pad & Paper, or Ampad, and oversaw the management of that company and others.
Ampad went bankrupt in 2000, and investors netted over $100 million from the deal, according to the Boston Globe.
Johnson and others from the Indiana paper plant where he worked traveled to Massachusetts during Romney’s Senate race against Democratic incumbent Ted Kennedy to express their concerns over not getting a fair shake from the new management.
A few months later the plant was shut down. Johnson received a personal letter from Romney on the day the plant closed expressing his condolences about the turn of events.
About 200 workers lost their jobs, and it didn’t have to be that way, said Johnson, who was told the plant was still making a profit when it was sold to Bain Capital initially.
But Johnson isn’t the only one. MoveOn.org released a new ad this morning featuring steel worker and Army veteran Donny Box, who lost his job of 32 years at Kansas City’s GST after Romney’s firm took it over.
“We lost our jobs, they made millions,” Box says in the ad. Box concludes, “Mitt Romney wants to call himself a ‘job creator’? Mitt Romney doesn’t care about jobs. He cares about money.”
The spot will run in New Hampshire starting tomorrow and running through Tuesday’s Republican presidential primary.
These stories will probably resonate with voters in New Hampshire and South Carolina, where Bain cut jobs while executives and their investors profited. They are stories that once were only heard around kitchen tables or between barstools. They are the same stories that have been credited helping to fuel anger that gave rise to both the tea party and the Occupy movement.
Americans know these stories, because they are our stories. They are our children’s stories, our neighbors’ stories, and our friends stories. We know them well, and we know the rest of the story just.
That’s why Gingrich is happy to co-opt these stories and broadcast them far and wide. Newt doesn’t have a real plan to create jobs any more than Romney, or the GOP’s other presidential wannabes. But he can still make Bain the bane of Romney’s campaign. It’s so easy, even Rick Perry can do it.
It’s effective. I can almost picture millions of Americans nodding in agreement with the simple truth Newt stated during the Republican debate in New Hampshire.
When Mr. Gingrich accused Mr. Romney at a debate on Saturday in New Hampshire of following a “Wall Street model” where “you can basically take out all the money, leaving behind the workers,” Mr. Romney retorted that he had helped create 100,000 jobs, citing successes like Staples.
Given the probability that Romney will be the Republican nominee and Newt won’t, Gingrich probably doesn’t much care that he’s given President Obama a great line of attack against Romney. After all, even in the midst of an economic downturn, President Obama can at least take credit for having a hand in adding more than 1.4 million jobs to the economy, compared to Romney’s shaky claim of creating 100,000 jobs while at the helm of Bain. For that matter, Obama can claim to have helped create more jobs in Massachusetts than Romney did during his term as governor — 64,000 green jobs in two years, compared to 45,800 during Romney’s four years as governor.
I can almost hear president Obama quoting Gingrich on Romney’s “Wall Street model,” and comparing his record on job creation to Romney’s. Then he’ll probably look right into the camera and say something like this: “Americans reject that model. I don’t believe Americans are looking for a president to do for our economy what Bain did — under Mr. Romney’s leadership — to the companies in its portfolio, or the workers who lost their jobs, health insurance, retirement accounts, livelihoods, and perhaps even a little of their faith in the American Dream.”
I can definitely picture millions of Americans nodding in agreement with that simple truth.